Online retail sales during the Christmas trading period in Germany are forecast to hit 21.2 billion euros. This would not be a significant change compared to the previous two years.
Booming online sales
German online retailers mostly have optimistic expectations for the Christmas trading season. In fact, 43 percent expected to generate higher sales than the year before. With good reason – German consumers list a variety of deciding factors for choosing to buy Christmas presents online. All of them echo the general appeal of online shopping: not being restricted to a potentially crowded shop, home delivery and less risk of getting infected with the coronavirus (COVID-19).
Online Christmas shopping
German customers fully embraced the convenience of online shopping for Christmas gifts across a wide spectrum of categories. The majority bought tickets for events online, followed by consumer electronics, as well as books and e-books.
Annual and Christmas season online retail sales in Germany from 2005 to 2023
(in billion euros)
Characteristic
Total revenues
Revenue from Christmas sales
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HDE. (November 13, 2023). Annual and Christmas season online retail sales in Germany from 2005 to 2023 (in billion euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas season online retail sales in Germany from 2005 to 2023 (in billion euros)." Chart. November 13, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. (2023). Annual and Christmas season online retail sales in Germany from 2005 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE. "Annual and Christmas Season Online Retail Sales in Germany from 2005 to 2023 (in Billion Euros)." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/
HDE, Annual and Christmas season online retail sales in Germany from 2005 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/ (last visited August 25, 2024)
Annual and Christmas season online retail sales in Germany from 2005 to 2023 (in billion euros) [Graph], HDE, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/453951/online-retail-annual-vs-christmas-season-sales-germany/